RBV +ve

Red-bricked Virus (RBV): The virus that has an irreversible effect on the victim's mind. Unlike other viruses that may affect the body or reduce the immunity to certain biological diseases, the RBV changes the way of thinking of the victim in a subtle manner and reduces the immunity to irrational thought. The virus is found to have some of its most serious victims among students at the Well-known Institute of Management in Western India (WIMWI) but milder variants may be found elsewhere. The influence of the virus quickly permeates any action/event/thought in the life of the victim and the victim loses the ability to just accept things at face value without understanding them.

The symptoms of being affected by the RBV are pretty obvious.

• One starts viewing life as a real option and tries to value it using the Black-Scholes formula.
• One always thinks about the opportunity cost of anything one does in life.
  
• One is able to quickly identify the relevant costs in life.
• One begins with the macro-environment analysis whenever confronted with a problem.
  
• Every advertisement on television speaks about its segmentation, targeting and positioning in a much more obvious manner.
  
• Advanced victims of the virus have been found to apply the Porter's Five Forces Analysis to any conceivable situation.
  
• One revels at the Martian view (global view of the highest level) of everything in life.
  
• And as is obvious, one finds it natural to present one's point of view through bullet-points.
  

But despite the many times when one would just want to think simple and take things at face value, the RBV adds that intangible spice that will change life forever. So one has the choice to enter the furnace and keep walking or to just choose a life of blissful ignorance. The choice is yours. Ready to value the real option?